TrialPay’s Video Mediation Platform

by Genevieve on November 27, 2012 · 14 comments

TrialPay’s Video Mediation Platform

Incentivized video and brand engagements are the fastest growing way to monetize and engage users
on both your web and mobile games. TrialPay’s new video mediation platform can manage your house
and 3rd party campaigns all within a single product. Maximize your fill rates and increase monetization
so that you can devote more time to doing what you do best—building great games.

  • More Revenue: Using complex optimization algorithms, TrialPay’s platform dynamically ranks
    video campaigns to maximize fill rates and increase user engagement, so you can be sure you
    aren’t leaving revenue on the table. Take advantage of customized targeting and display options
    to achieve your monetization goals.


  • More Inventory: Our mediation platform gives you automatic access to video budgets from over
    20 of our partner providers, as well as TrialPay-sourced campaigns. Plus, we make it easy to
    dynamically feed direct-sourced and 3rd party campaigns through our platform.


  • Less Hassle: Aggregating all your video into one tech platform eliminates the need to spend
    valuable time and resources integrating, managing, and monitoring multiple partners. Have
    TrialPay handle sourcing, compliance, billing, collection, auditing, and support so that you can
    focus on growing your business.
Video Platform

TrialPay makes launching easy with a single integration that allows for dynamic inventory display,
real time performance reporting, live support, and a library of documentation for both advertising
and publishing partners.

Last Year, TrialPay saw video revenues increase by 50% in Q4, and TrialPay’s new video product
will ensure that you are able to make the most of the windfall. Contact our team now to ensure that
your games are primed to take full advantage of video inventory!
Contact
  • Share/Bookmark

{ 14 comments }

The TrialPay Guarantee: Apple-Friendly Offers

by Genevieve on November 19, 2012 · 5 comments

Recently, we’ve noticed a lot of confusion around Apple’s policy on in-app, reward-based advertising. Given the stakes for our partners, we wanted to offer something more concrete than words of support.

As we enter the holiday period, any disruption to your approval process is very costly – with more revenue to win and fewer days to win it, our developers can’t risk even a day of down time. That’s why we take our responsibility as your monetization partner very seriously and commit to maximizing your advertising revenue without any potential disruption to your business.

In fact, we are so confident about the quality of our advertising that we are now introducing the TrialPay Guarantee.

Here’s how it works: If your use of TrialPay’s Offers platform causes your app to be rejected or removed from the App Store, we will reimburse you for revenue lost during re-submission. That’s it!

At TrialPay, we rely on one goal to guide us: work with the best advertisers to create great experiences for your users. Fortunately, this goal has also allowed us to deliver strong monetization to our developer community. Here are a few examples of recent campaigns TrialPay Mobile Campaigns.

This is why we’re confident in our guarantee. Sound interesting?

Contact us to get started: mobilesales@trialpay.com

We look forward to hearing from you!

 
  • Share/Bookmark

{ 5 comments }

What’s driving revenue on iOS – some best practices for reward advertising

by Genevieve on November 19, 2012 · 8 comments

We’ve received a lot of questions from customers about what ad formats are driving mobile revenue and in particular what type of reward advertising is suitable for iOS, given Apple’s strictly enforced advertising policies. Below are some recent examples of successful mobile campaigns running on iOS.

Online to Offline Offers
Over 75% of consumer spending occurs off-line – usually while holding a mobile device. There’s a large opportunity in connecting brick-and-mortar advertisers like The Body Shop to consumers playing your games. For example, a customer can earn virtual currency when shopping at any Body Shop store in the US.Low Hurdle Video Offers
Gamers love the immediacy of earning currency after watching short and interesting video spots from branded advertisers such as Samsung, McDonalds, Lays, and Logitec.
Mobile-Optimized Shopping
Our long-standing relationship with major online commerce sites has provided us the opportunity to create unique, mobile optimized offers that boost conversion rates on average by 2.5x. Here are examples from Disney and GoDaddy.

Brand Engagements with Optional Download
Our brand engagements allow your users to engage with advertisers to learn more about different applications. They are then presented with the option to download that app. This optional download provides publishers a safe way to tap into app-install budgets.

Lead Campaigns That Don’t Require a Credit Card
For many gamers, having the opportunity to try a service without making a purchase is an ideal way to advance in the game. TrialPay has a deep bench of high quality advertisers that are matched to mobile users in your game. Here’s an example from 24 Hour Fitness.
We are constantly innovating and improving upon our platform to ensure that we can deliver new and interesting offers of the highest quality to your users. Contact the mobile team at mobilesales@trialpay.com and learn how to get started today.
  • Share/Bookmark

{ 8 comments }

Mobile Optimization Matters

by Genevieve on October 31, 2012 · 2 comments

Mobile-optimized Offers Deliver 2.5x More Revenue
 


It’s not breaking news that the world has gone mobile. According to StatCounter* the volume of web traffic originating from mobile devices doubled in the last 12 months. Many expect this stat to double again next year. Hopefully, you’re already using offers to increase your mobile revenue (and if you’re not, you should be). Here are a few insights to help you.

Consumers are surprisingly receptive to traditional CPA offers on mobile devices. This is great news for developers because the payouts on these offers are much higher than for other offer types, like install offers or videos.

Contrary to common practice, regular CPA offers designed for a PC generally aren’t the way to go on a mobile device. TrialPay’s research into offer effectiveness shows that mobile-optimized offers perform significantly better than un-optimized offers. In fact, on average we found that mobile optimized offers deliver over 2.5 times the revenue per impression that regular offers do.


Giving your users mobile-optimized offers is the simplest and most important way to ensure you are maximizing your revenue opportunities.

Below is the basic anatomy of what makes a great mobile optimized offer. There are four basic requirements: No horizontal scrolling required, no zooming required, a short overall form, and easy fields for input.


Because of the clear benefits that mobile-optimized offers bring to users and developers, TrialPay strives wherever possible to deliver mobile optimized offers. Often these are exclusive offers that we have built in concert with the advertiser. To learn how TrialPay’s unique offer set can help you, email wbreetz@trialpay.com.


*Source: http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-201210-201210-bar
   
  • Share/Bookmark

{ 2 comments }

Mobile Update: Connecting with the Tablet Audience

by Paola October 5, 2012 mobile

Introducing TrialPay’sTablet-Specific Offerwall     Mobile is TrialPay’s fastest growing business and we have the tools to grow your mobile business too. We already have the industry’s only offerwall that dynamically optimizes across devices, platforms, and screen sizes with a single easy integration. And now we’ve made it even better. This month we released a [...]

  • Share/Bookmark
5 comments Read the full article →

Web2Mobile: Connecting the Web and Mobile App Audience

by Terry Kim August 22, 2012 Uncategorized

Americans now spend more time on mobile devices than with print, and the smartphone audience continues to grow. App developers trying to keep up with the constantly shifting tastes of mobile users sometimes overlook the fact that driving mobile app traffic can start on the web. Hundreds of millions of people visit popular sites such [...]

  • Share/Bookmark
1 comment Read the full article →

Diversifying Revenue with TrialPay

by Terry Kim August 20, 2012 Uncategorized

About 5 years ago, when Fandango’s team was searching for a way to diversify their revenue stream and ramp up their third-party offer program, they turned to TrialPay’s transactional advertising platform to convert browsers into ticket buyers. After testing a variety of promotions and banner ads to optimize performance, Fandango and TrialPay launched a “Get [...]

  • Share/Bookmark
1 comment Read the full article →

TrialPay Moves to Palo Alto

by Terry Kim June 26, 2012 Uncategorized

2011 was a record-breaking year for TrialPay with dramatic increases in transaction volume and traffic. 2012 is turning out to be quite an exciting year as well. Fresh off our most recent round of funding where we raised over $40 million from Greylock, T. Rowe Price, Visa and others, TrialPay has opened a new European [...]

  • Share/Bookmark
1 comment Read the full article →

TrialPay Speaking and Exhibiting at a4uexpo Europe

by Terry Kim June 12, 2012 Uncategorized

TrialPay Senior Director of Partnerships Peter Wexler and Managing Director of Europe Robert Schneider are giving a presentation titled, “Interaction and Engagement: The Evolution of Advertising in Social Games” at a4uexpo Europe in Barcelona on July 19. More and more advertisers are looking to social games for the unique advertising advantage it offers: brand advertising [...]

  • Share/Bookmark
2 comments Read the full article →

The Bottoms-Up Bar: An Easy-to-Integrate Optimization Tool

by Terry Kim June 7, 2012 Uncategorized

Now it’s easier than ever to integrate the Bottoms-Up Bar (BUB) optimization tool on your site! For those of you who are unfamiliar with the Bottoms-Up Bar, it’s a banner that automatically appears at the bottom of the page at a time of your choosing to prominently display an offer to users. It grabs the [...]

  • Share/Bookmark
7 comments Read the full article →

← Previous Entries