As social games evolve, monetization methods should evolve alongside them. A lot has changed since the early days of social gaming – we’ve seen poking fights, zombie wars, and text-based RPGs, with the spotlight now turning towards flash-based games. In fact, of the top 25 Facebook games in February, more than half of them were flash-based.

As social games continue to get more immersive, reducing friction to payment becomes even more important. We can bet your users don’t want to leave their experience with your game just to load up a separate payments page and transact. So how can monetization providers step up and adapt to these changes?

We at TrialPay have been live with an in-game overlay version of our offer wall for over half a year now – allowing your users to load up the payment experience right on top of your flash-based game, without leaving their spot and reloading it later. So far we’ve seen stellar results: healthy double-digit conversion rates and hundreds of thousands of transactions. Some of the heaviest hitters in social gaming, including Electronic Arts/Playfish, are live with this touch point in their biggest games – check us out in Pet Society and Restaurant City!

Just recently we heard that our fellow offer provider SuperRewards has gone this route as well with their newly launched in-game overlay. We’re excited that the industry is moving in this direction – we’re convinced that touchpoints like this really improve the user experience, and ultimately allow users to focus on what you as a developer do best: provide awesome gaming experiences.

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