TrialPay’s New Features – February 2010

by Chris Heggem on February 2, 2010

Every month we release new products and features to improve the experience for our partners and shoppers. The latest Valentine’s Day promotions are a huge part of what we released in February, but we didn’t stop there.

Order Confirmation Promotion
During the Valentine’s push, we’re giving complimentary flower coupons to customers who complete a non-Valentine’s offer.


Customer Support: Facebook Connect Sign-In
Thanks to Facebook Connect, we’ve simplified the customer support process by allowing customers to sign in with a single click.

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Increase Sales During Valentine’s Day

by Chris Heggem on January 27, 2010

We’re coming off record holiday spending, but with Valentine’s Day around the corner it’s already time to prepare for your next holiday promotion. Why? Take a look at this these statistics from the National Retail Federation:

  • Valentine’s Day is the third-largest holiday
  • Last year Americans spent $14.7 billion on Valentine’s Day gifts
  • Over one-third of people said they would buy flowers for Valentine’s Day

So why are we telling software and digital goods merchants about flowers? Because you can make a sale for every bouquet your customers buy on your site – we want you to get a big slice of that $14.7 billion!

Using TrialPay’s Get It Free model, online merchants who sell software or other digital goods can cash in by using this simple phrase, “Send Flowers, Get Software”. The hundreds, thousands or millions of people visiting your sites can now complete their Valentine’s shopping from your page and get the best deal on the Web – free stuff by buying things they plan on purchasing anyway!

We just launched a Valentine’s Day site along with a webinar to help you get started.

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A Lesson Learned from 2009: Shopping Cart Abandonment

by TrialPay January 5, 2010

As we begin the New Year, it’s necessary to reflect on the previous year to recognize our successes and shortcomings. While the recent holiday sales boosted e-commerce by 3.6% over last year, there is still room for improvement as we enter 2010.
Yes, overall sales did increase, but so did shopping cart abandonment. Shopping cart abandonment [...]

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Doing Right by the Consumer: Going Beyond Compliance

by TrialPay December 17, 2009

In October of this year, a TechCrunch article exposed questionable advertising practices in the social gaming industry. Since that time, several major changes have taken place:
1. Facebook has begun enforcing its strict ad guidelines for developers and monetization providers, even banning a few players permanently from the Facebook platform.
2. Social gaming publishers—large and small—have pulled offers from their platform altogether [...]

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It’s the Season of Giving and Giving Back

by TrialPay December 9, 2009

TrialPay is very proud to be a Mountain View company and we’re always looking for ways to give back to the community. Unfortunately, there are hundreds of families in our area that need assistance and millions across the nation. Through TheBigBundle and assisting with Community Services Agency’s Toy Drive, TrialPay has begun to do its part [...]

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Black Friday and Cyber Monday Fuel Online Holiday Shopping

by TrialPay December 2, 2009

Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was up 11% over last year. And according to comScore, Cyber Monday 2009 spending was up 5% this year compared to 2008 (Coremetrics reports the increase as high as 13.7%).
Not [...]

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TrialPay Supports Senate Hearing on Aggressive Online Sales Tactics

by TrialPay November 17, 2009

This afternoon the Senate Commerce Committee, chaired by Senator Jay Rockefeller (D-WV), will hold a hearing on “Aggressive Sales Tactics on the Internet and their Impact on American Consumers.”  The committee also released a report on these practices.

The hearing’s focus is on deceptive post-transaction offers — cases in which, after completing an online transaction with one merchant, the consumer receives an offer from an [...]

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Top Online Merchants Share Their Holiday Sales Tactics

by TrialPay November 12, 2009

A holiday retail report released by the National Retail Federation last month forecasted that overall holiday retail sales would decline this year, but that’s not the case for online merchants. According to Forrester Research, online retail sales in the U.S. are expected to increase 8% this season.

Industry experts say this is due to an increased number of bargain hunters [...]

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Four Tips for Effective Plain Text Marketing E-mails

by TrialPay November 3, 2009

As we recently discussed, the number of people who access online information on their mobile devices has skyrocketed—which means so has the number of people who won’t be able to read your HTML e-mails on their text-only devices. Plain text e-mails surely don’t have the glitz and glamour of HTML e-mails. But they have a very important advantage: they are [...]

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Direct ad relationships provide higher payouts, special holiday promotions

by TrialPay October 29, 2009

When it comes to selecting an offer-based monetization platform, it’s imperative to select a company with direct advertiser
relationships. Not only will this ensure the highest payouts, but it will also allow for creative holiday promotions that can incrementally increase sales.
TrialPay has the most direct relationships in the industry, and partners with large, name-brand advertisers (such as FTD, Netflix [...]

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