From the monthly archives:
Following up on my last blog entry in which I talked about some of the benefits of using coupons (intelligent price segmentation by contacting customers after they failed to initially purchase), I thought I’d address the topic of how to implement a coupon process. Or rather, how not to.
How many times have you been to [...]
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Merchants are always searching for new ways to increase revenue, to overcome that final hurdle in getting customers to pay. Not surprisingly, sometimes people won’t pay for something because the price is just too high for their taste or budget.
One way to overcome the pricing hurdle is to offer varying prices to different customers for [...]
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Turning an indecisive shopper into a paying customer has long been a challenge for online sellers. Over 60 percent of online shoppers abandon their carts without completing a purchase. While no one can be exactly sure why any given shopper exits, we can take a few educated guesses.
There is a lull between loading a shopping [...]
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