by Alex Rampell
October 31, 2008
Digital Commerce
Lisa’s blog entry last week about purchase incentives used by software companies inspired me to think about effective strategies that other industries use to increase sales and attract more customers—and how every online retailer can benefit by adopting a similar approach. A few months ago, Comcast used an extremely compelling purchase incentive: For three weeks, [...]
Read the full article →
by Lisa Contoyannis
October 23, 2008
Branding
When software companies launch new products, they often undergo the painful task of offering discounts in order to generate consumer interest—which risks the chance of instant brand degradation. But a few years ago, when I handled e-commerce sales for a small software company, I offered a purchase incentive that allowed several top software companies to [...]
Read the full article →
