From the monthly archives:

November 2008

Fun Fact of the Day

by TrialPay November 28, 2008 Digital Commerce

Waiting for what seems like hours in store-length checkout lines gives us time to wonder about futile things like, “Why is today called ‘Black Friday?’” It’s quite common to think that the nickname represents a day of major profits for retailers. This theory stems from traditional accounting practices where red ink represents losses and black [...]

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Come on Black!!! Come on Black!!! Here Comes Cyber Monday

by TrialPay November 26, 2008 Digital Commerce

What are you going to bet on? Black or red? comScore predicts e-commerce growth will be downright lethargic this holiday season. Many e-commerce sites are slashing prices unusually early in the season, hoping to claw their way out of the red. And according to The New York Times, the “Holiday Price Wars” have already begun. [...]

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The Benefits of Bundles

by Alex Rampell November 24, 2008 Bundles

I recently received an e-mail promotion from H&R Block, which bundled TaxCut Premium Federal 2008 with Laplink PCsync, Laplink PCmover and Webroot Spy Sweeper—all for just $69.95. Plus they threw in a free laptop case. Had these products been purchased separately, they would have cost more than $200. TaxCut on its own costs just $34.95. [...]

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TV Dinner

by Lisa Contoyannis November 21, 2008 Advertising

Looks like eating pizza and watching Sunday Night Football just got a little more convenient. TiVo and Domino’s Pizza recently announced that sports fanatics, movie lovers and couch potatoes across the country can now order pizza directly through their television sets. TiVo’s broadband subscribers can order Domino’s pizza through the main TiVo screen or through [...]

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The Persuasive Power of Incentive Marketing

by TrialPay November 13, 2008 Advertising

Remember back in college when credit card companies gave away free t-shirts at your campus for filling out credit card applications? Chances are, many of you filled out the application just to get a cool t-shirt for free, not for the credit card. Yet you probably ended up being a valuable customer to the credit [...]

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Point of Sale Advertising

by Alex Rampell November 7, 2008 Advertising

I was at Costco a few weeks ago standing at the register with a shopping cart full of items — a new basketball, a Swiffer duster, etc — when I saw something pretty interesting: Costco is selling Starbucks gift cards for 20% off ($100 of gift cards for $79.99). Why would Starbucks do this? Because [...]

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