From the monthly archives:
There are several ways for online marketers to advertise, but from a risk/reward standpoint, Cost Per Acquisition (CPA) beats them all. But before I explain why, let’s first examine other online advertising methods and see what they give you for your money from a customer standpoint.
Cost Per Mille (CPM) allows advertisers to pay a [...]
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With the credit-crisis predicted to cause about 2,000 new-vehicle dealerships across the country to close, one Ford dealership is hoping a compelling purchase incentive will help get buyers behind the wheel of a new car.
Veracom Ford of San Mateo, CA is giving away a free scooter with the purchase of a 2009 Ford F-150. Nearly [...]
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Will Free Content Go Down With It?
The Internet has witnessed the conversion of analog advertising dollars into digital advertising pennies (credit due to Jeff Zucker at NBC for “coining” that metaphor). Despite the fact that a viewer is always just a “click away” on the Internet, online advertisements command only a fraction of the cost [...]
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It’s becoming more and more difficult for retailers to make sales in this economy, much less get a line to form around a store. But early tomorrow morning, hundreds of shoppers will assemble outside of Old Navy stores across the country. Why? The retail giant is offering a compelling purchase incentive: free movie tickets with [...]
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While food shopping the other day, I came across an entire display full of restaurant gift cards—Applebee’s, McDonald’s, Red Lobster, Olive Garden, etc.—for sale at, of all places, a grocery store.
Last I checked, grocery stores are the antithesis of the restaurant industry. And here was a grocery store promoting dining establishments—essentially the only businesses that [...]
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With Black Friday just barely scrapping by, 1% over last year by ComScore’s estimations, it looks like Cyber Monday really “brought home the bacon” to kick off the holiday shopping frenzy. According to Akamai, visits to retail Web sites in North America peaked at more than 3.1 million per minute, 6.9% more than last year’s [...]
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