With Black Friday just barely scrapping by, 1% over last year by ComScore’s estimations, it looks like Cyber Monday really “brought home the bacon” to kick off the holiday shopping frenzy. According to Akamai, visits to retail Web sites in North America peaked at more than 3.1 million per minute, 6.9% more than last year’s peak of 2.9 million. Globally, Cyber Monday visits peaked at 6.7 million visitors per minute—a 46% increase from last year.
The stats rolling in from Cyber Monday are blowing the pants off of last year’s sales—Monday’s $846 million tally marks the second heaviest e-commerce spending day on record. However, some sites hit whammies left and right with slowdowns, errors and “site unavailable” messages. Victoria’s Secret, Dell and Williams-Sonoma were just some of the online retailers whose sites shuddered under the surge of user traffic. As Gomez.com vice president, Matt Poepsel put it: “The math is quite simple: website down, revenue lost, shoppers go elsewhere.” Well put, Matt!
Fortunately most websites were up and running quite well—to the tune of a 15% increase in Cyber Monday sales over last year according to The Wall Street Journal. That’s right…we hit black! Let’s hope the rest of the season bodes as well.