From the monthly archives:
A purchase incentive is exactly what it sounds like—something that motivates a customer to make a purchase. This can be anything—free shipping, a free product, a discounted price or a money-saving coupon—as long as it convinces more visitors to your site to complete their purchases and/or spend more per transaction. And this isn’t limited to [...]
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With online shoppers limiting their credit card use and relying more and more on alternative ways to pay, we’re seeing a higher demand for alternative payments than ever before. But that’s not the only motive for merchants to offer more payment options. Here’s a look at the top 3 reasons why merchants should offer alternatives [...]
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The other day, I ordered my lunch from GrubHub.com, an ingenious Web site that helps hungry and busy (or lazy) professionals like me discover which nearby restaurants will deliver. While selecting my usual General Gau’s Chicken and beef fried rice from a local Chinese food restaurant, I was offered several coupons: Spend $30 and Get [...]
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A dismal year for retailers that closed with the lowest holiday sales numbers recorded in nearly four decades has left online merchants searching for new ways to increase sales. But the good news is that they don’t have to look far. Merchants can actually increase sales from their current traffic by following these three easy [...]
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The tightening economy has taken it’s toll on the restaurant industry this year, with the National Restaurant Association forecasting 2008 sales to fall 1.2 percent from last year. The holiday season typically gives restaurants the chance to make incremental sales through gift cards. But many establishments met the same challenges retailers faced this holiday season—shoppers [...]
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