From the monthly archives:

March 2009

Virtual Currency Monetization Platforms: Five Must-Follow Rules for Offer Completions

by TrialPay on March 27, 2009

Offer completions are an important component of nearly every casual game developer’s virtual currency monetization platform. By displaying targeted, quality advertiser offers as an alternative to direct payments (such as credit cards, PayPal and mobile SMS payments), ad-supported payment platforms can help casual game companies significantly increase payment conversions. But platforms with low-quality offers can [...]

{ 0 comments }

TrialPay’s Best Of Web (BOW) Awards

by TrialPay on March 20, 2009

Lavasoft: Best Download Interstitial
Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re honoring Lavasoft for their successful implementation of one of our top touchpoints, the Download Interstitial.
TrialPay’s Download Interstitials help online merchants convert customers before they have a chance to [...]

{ 0 comments }

5 Ways to Optimize Your E-Commerce Checkout

by TrialPay on March 10, 2009

A complicated checkout process is a surefire way to lose crucial customers. It could test customer patience and give them plenty of reason to shop elsewhere. But there are a few things you can do to optimize your checkout flow to encourage more shoppers to complete their transactions on your site. Just follow these five [...]

{ 0 comments }

When free shipping doesn’t deliver, give away another company’s product instead

by TrialPay on March 5, 2009

When Amazon.com began offering free shipping in 2002, it sparked an undeniable trend among countless e-commerce sites. Ever since, online retailers from Best Buy to Victoria’s Secret to JCPenney have offered free shipping as a regular incentive or as a special promotion because of its innate ability to increase sales, boost average order values and [...]

{ 0 comments }