From the monthly archives:

May 2009

Reassessing Online Coupon Distribution

by TrialPay May 28, 2009 Coupons

Even though coupons can significantly boost online sales, they often have a reputation for delivering low-quality customers. This is most likely because online retailers predominantly distribute them through coupon and deal sites, which attract bargain-hunting shoppers with low lifetime values. With a little re-thinking on distribution, though, you can use coupons to attract targeted, high-quality [...]

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TrialPay’s Best Of Web Awards

by TrialPay May 19, 2009 Uncategorized

Restaurant.com: Best Post-Transactional Placement Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re honoring Restaurant.com for their highly effective post-transactional placement, pictured at the bottom of the confirmation e-mail below. Many online merchants utilize TrialPay’s Get It Free model (which [...]

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Online Shoppers Actively Seek Out Alternative Payment Methods, National Study Reveals

by TrialPay May 13, 2009 Alternative Payments

It’s no surprise that offering alternative ways to pay online increases a shopper’s willingness to purchase an item. But what retailers might not know is that more than half of online shoppers actively look for alternative payment methods when shopping online. In our 2008 Alternative Payments Survey, we found that 75% of online shoppers have [...]

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How to Combat Downward Pricing Pressure of Casual Games

by TrialPay May 6, 2009 Alternative Payments

In a previous post, we discussed how offer completions can help game publishers monetize virtual currency. But game publishers don’t need virtual economies to benefit from offer completions. Ad-supported alternative payment platforms can help any game publisher effectively combat downward pricing pressure from users hesitant to directly pay for games. Preserve Your Retail Price When [...]

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