From the monthly archives:
Even though coupons can significantly boost online sales, they often have a reputation for delivering low-quality customers. This is most likely because online retailers predominantly distribute them through coupon and deal sites, which attract bargain-hunting shoppers with low lifetime values.
With a little re-thinking on distribution, though, you can use coupons to attract targeted, high-quality customers. [...]
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Restaurant.com: Best Post-Transactional Placement
Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re honoring Restaurant.com for their highly effective post-transactional placement, pictured at the bottom of the confirmation e-mail below.
Many online merchants utilize TrialPay’s Get It Free model (which helps [...]
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It’s no surprise that offering alternative ways to pay online increases a shopper’s willingness to purchase an item. But what retailers might not know is that more than half of online shoppers actively look for alternative payment methods when shopping online.
In our 2008 Alternative Payments Survey, we found that 75% of online shoppers have used [...]
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