Reassessing Online Coupon Distribution

Even though coupons can significantly boost online sales, they often have a reputation for delivering low-quality customers. This is most likely because online retailers predominantly distribute them through coupon and deal sites, which attract bargain-hunting shoppers with low lifetime values. … Continue reading

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Online Shoppers Actively Seek Out Alternative Payment Methods, National Study Reveals

It’s no surprise that offering alternative ways to pay online increases a shopper’s willingness to purchase an item. But what retailers might not know is that more than half of online shoppers actively look for alternative payment methods when shopping … Continue reading

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How to Combat Downward Pricing Pressure of Casual Games

In a previous post, we discussed how offer completions can help game publishers monetize virtual currency. But game publishers don’t need virtual economies to benefit from offer completions. Ad-supported alternative payment platforms can help any game publisher effectively combat downward … Continue reading

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