From the monthly archives:
Best Placement: Kinoma
Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re honoring Kinoma for their highly effective use of one of our top touchpoints, the direct placement of TrialPay as a payment method.
Kinoma consistently places a “Checkout with TrialPay” button [...]
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Usability measures the quality of a user’s experience when interacting with your Web site. In other words, it gauges how easily and enjoyably customers can navigate your site, view your products, and ultimately complete a purchase. Not sure if your site is following usability best practices? Here are five red flags it’s not:
1. Your pages [...]
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Cross-selling is a highly effective marketing tool used by nearly every industry, from fast food restaurants to financial institutions to software companies. Why? When you cross-sell related products and services to your existing customers, you can increase conversions, boost average order values and increase customer satisfaction.
You don’t need a product catalog as comprehensive as Amazon.com's [...]
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TrialPay works with thousands of premier online merchants, and we recently presented them with a simple question: What characteristics does an e-commerce company need to ensure success? We received a variety of great answers, and below are those mentioned most frequently.
1. A unique product
Nearly half of our merchants cited that having a unique, high-quality [...]
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