by TrialPay on July 31, 2009
Online farming is all the rage these days—farming games are easily among the fastest growing applications on the Facebook platform. Take Slashkey’s Farm Town, for example. Legend has it that Slashkey, an independent developer, started the farming game by sending invitations to just twelve friends in February for testing. By April, its user base grew [...]
by TrialPay on July 24, 2009
Virtual currencies are governed by the same economic principles of real money. If you don’t closely monitor your virtual economy, inflation can erode the purchasing power of your currency—which can deter new users from playing your online game. Inflation is caused by an excessive growth of the money supply, which can drive up the prices [...]
by TrialPay on July 21, 2009
When you order a Happy Meal at McDonald’s, you’re getting a package of complementary foods at a discounted price. Not all customers would buy a cheeseburger and french fries individually at full price, so fast food restaurants bundle them into a meal to boost sales. Any retailer—especially online sellers—can use the same bundling tactics to [...]
by TrialPay on July 17, 2009
In order to acquire new users, application developers are spending more than ever on advertising. Social network ad spending is expected to reach $1.3 billion by 2010, according to eMarketer.
Developers have been turning away from more traditional advertising models, like cost-per-mille (CPM) and cost-per-click (CPC), in favor of cost-per-install (CPI; a developer only pays for [...]
by TrialPay on July 15, 2009
Best Placement: Bitberry Software
Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re recognizing Bitberry Software for effectively using the TrialPay payment method alongside traditional payment methods.
In Bitberry’s “Buy Now” page pictured above, customers can pay for BitZipper via credit card, [...]
by TrialPay on July 9, 2009
For today’s social game developer, virality is key to driving user growth and lowering customer acquisition costs. Here’s a look at five elements that boost the virality of social games:
1. Publishing updates about the game through users
Every game developer should allow users to publish their top scores or milestones on their news feeds and [...]
by TrialPay on July 3, 2009
Interactive marketing firm Future Ads found in a recent study that 61% of online gamers are spending more time playing online games this year than last. But to the disappointment of game publishers, the industry’s recent rise in players doesn’t amount to higher sales—more than 80% are significantly cutting back on the amount they spend [...]
