From the monthly archives:

August 2009

While sales of AAA titles decline, social games explode with micro-transaction monetization models

by TrialPay on August 28, 2009

This year, the games industry has seen the biggest sales decline since 2000—with budget-minded consumers dramatically cutting back on console games, and a dwindling demand resulting in a very low number of AAA titles being released.
Meanwhile, social games are thriving despite the recession. While sales of AAA titles decline, social games are growing so rapidly [...]

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Are software companies overlooking a valuable strategy for increasing conversions?

by TrialPay on August 21, 2009

With average industry conversion rates as low as 1-2%, converting free or trial users is a challenge for just about every software company. (And it’s also why Avangate says hammers sell better than software).
Many software companies increase conversion rates by streamlining their product pages, sending e-mail campaigns to expired trial users, and implementing creative promotions [...]

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New Features for Social Gaming Partners

by TrialPay on August 20, 2009

At Casual Connect Seattle, we announced the launch of our monetization platform for social and casual game developers, and we thought we’d quickly outline the new features available for our gaming partners.
Our new monetization platform maximizes profits for publishers of social apps and casual games, and offers the largest payouts, broadest capabilities and best customer [...]

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Shopping Cart Abandonment Solutions

by TrialPay on August 14, 2009

Shopping cart abandonment is a major concern for any online retailer. Many studies show that up to 60% of all online shopping carts are abandoned, while Shop.org reports that cart abandonment rates are as high as 75%. Why so high? The reasons vary.
Shipping definitely plays a factor—the cost might be too high or the delivery [...]

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What Women Want

by TrialPay on August 7, 2009

If you think it’s Mel Gibson, think again. Women want games, especially games of the social and casual variety. Let’s take a look at the facts:

Female Facebook users outnumber their male counterparts in every age bracket.
According to a study conducted by ShesConnected Multimedia, 36% of women would give up chocolate, Prada, and their mother-in-law before [...]

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