While sales of AAA titles decline, social games explode with micro-transaction monetization models

This year, the games industry has seen the biggest sales decline since 2000—with budget-minded consumers dramatically cutting back on console games, and a dwindling demand resulting in a very low number of AAA titles being released. Meanwhile, social games are … Continue reading

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Are software companies overlooking a valuable strategy for increasing conversions?

With average industry conversion rates as low as 1-2%, converting free or trial users is a challenge for just about every software company. (And it’s also why Avangate says hammers sell better than software). Many software companies increase conversion rates … Continue reading

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