Are software companies overlooking a valuable strategy for increasing conversions?

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With average industry conversion rates as low as 1-2%, converting free or trial users is a challenge for just about every software company. (And it’s also why Avangate says hammers sell better than software).

Many software companies increase conversion rates by streamlining their product pages, sending e-mail campaigns to expired trial users, and implementing creative promotions such as TrialPay download interstitials. But it seems many companies overlook one of the most valuable (and free) advertising spaces available: the post download page. The post download page can be a valuable tool to increase conversions of users who download a free or trial version of your software.

When consumers click on a free software download, they are usually directed to a post-download page while the file is saved to their desktop. This is the page where most software companies will take the time to include a message such as “Thanks for downloading” or “If your download doesn’t begin, click here to try again.” But few actually use this space to promote or reinforce the added benefits of their full version—which can help convert free users into paying customers.

Downloads sometimes take several minutes to complete—and that means you have several minutes to convince your free users to upgrade to the paid version. The post-download page is where you should outline the added benefits of your full version with appealing, concise messaging and an attention-grabbing design.

The post-download page is also a great place to offer a special promotion, such as a discounted price or a chance to get the full version free through TrialPay (as pictured below). TrialPay lets customers get a free upgrade simply by trying or buying something from an advertising partner, which pays a CPA to cover the cost of your product.

Promoting the full version of your software on the post-download page is a great way to increase conversions. Reiterate your added features and offer special promotions like in this example.
Promoting the full version of your software on the post-download page is a great way to increase conversions. Reiterate your added features and offer special promotions like in this example.
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