From the monthly archives:

September 2009

E-mail Marketing, Social Media and Mobile Devices, Oh My!

by TrialPay September 28, 2009 Digital Commerce

When researchers at the Nielsen Company set out to prove that social media has a negative impact on how much we e-mail, they had no idea that the test would prove the exact opposite of what they hypothesized. Based on their findings, it’s evident that the more consumers use social media, the more they are [...]

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Harvesting Virtual Acorns in East Asia: A Study of Virtual Goods Internationalization

by TrialPay September 26, 2009 Digital Commerce

Many app developers have been focusing their efforts on reaching the global community by translating their apps, and this move is certainly appropriate considering that 70% of Facebook’s recent growth has been occurring internationally. But it’s not just that users around the world are joining social networks. It’s that they’re becoming active members of social [...]

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Best Practices for Businesses on Twitter

by TrialPay September 24, 2009 Digital Commerce

Twitter one of the fastest growing social networking sites on the Web. Not too long ago, people scratched their heads wondering exactly what Twitter is; now it’s baffling when a well-known business doesn’t have a presence on the site. With nearly ten thousand new accounts opened each day, Twitter is a great way to boost [...]

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Five Tips for a Successful Facebook Fan Page

by TrialPay September 16, 2009 Digital Commerce

Facebook isn’t just a household name for 250 million users around the world; it’s also an important marketing strategy used by thousands of businesses. More than 8 million users become fans of Facebook Pages each day, which means Facebook fan pages are a valuable way to reach new customers and boost your brand. Ensure Relevancy [...]

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TrialPay’s Best Of Web (BOW) Awards

by TrialPay September 7, 2009 Uncategorized

Best In-Game Placements: Watercooler Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re putting the spotlight on Watercooler for optimizing ad placements in its newest Facebook applications FanSection Fantasy Football 2009 and $20K Football Challenge. Over 27 million Americans are [...]

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