Best Practices for Businesses on Twitter

Twitter one of the fastest growing social networking sites on the Web. Not too long ago, people scratched their heads wondering exactly what Twitter is; now it’s baffling when a well-known business doesn’t have a presence on the site. With nearly ten thousand new accounts opened each day, Twitter is a great way to boost your brand and interact with your customers. Here’s a few tips to ensure success of your Twitter page.

Personalize your page
Your Twitter page is a valuable marketing tool, so it’s important that it represents your brand. By using your official colors and a customized background, you can make your Twitter page stand out or even look like your own Web site. For a few examples, check out  @trendmicro, @Blockbuster, @TrialPay, and @bustedtees.

Follow related tweeters
In an attempt to gain followers, many tweeters follow massive amounts of people in hopes they will follow back. But that tactic will only clutter your Twitter page with irrelevant tweets. Instead, follow people that are relevant to your business:  peers, colleagues, related companies, your competition, journalists, etc. Not only will this improve the quality of the tweets that shows up in your feed, but it will show your potential and current followers exactly what you are interested in.


Twitter is a micro-blogging service that’s also a social networking site—so it’s imperative to interact with other tweeters. Use the search box to find mentions of your name and regularly check your @replies, and respond whenever relevant. Doing so will also make your tweets more personal. As Jason Snell from MacWorld put it, your Twitter account will just seem like a faceless promotion machine if you publish a flood of impersonal links.

Promote Your Page
Building a base of relevant followers takes a lot of effort. That’s why it’s important to cross-promote your Twitter page on all of your social media and online outlets. Add a “Follow Me on Twitter” link on your Web site, blog, newsletter, Facebook page, or in e-mail campaigns.

Use twittering tools

Take advantage of the myriad of tools out there that help make your tweeting more effective. For example, TweetVolume can help you see how often your business name is mentioned on Twitter. Tweetburner shows how many clicks that your links generate. And TweetStats creates graphs of your Twitter stats, such as tweets per month, tweets per hour and reply statistics.

Have any other tips? Share them below.