When it comes to selecting an offer-based monetization platform, it’s imperative to select a company with direct advertiser
relationships. Not only will this ensure the highest payouts, but it will also allow for creative holiday promotions that can incrementally increase sales.
TrialPay has the most direct relationships in the industry, and partners with large, name-brand advertisers (such as FTD, Netflix and Real Networks) to enable game developers to maximize margins and significantly enhance user experience. While other offer platforms use third-party affiliate networks to acquire offer inventory, TrialPay “cuts out the middleman” and increases payouts by going direct—often more than double the industry average.
TrialPay is also able to facilitate Featured Offers for special occasions and holidays, such as Green Patch’s Mother’s Day campaign, which leveraged TrialPay’s direct relationship with FTD to provide relevancy and increase user engagement.
Leading up to Mother’s Day, Green Patch added two featured offers on its payment page, replacing existing display ad inventory. By clicking on these offers, players could earn 4,500 GreenBucks (Green Patch’s standard currency) or 150 Gold (Green Patch’s premium currency) for free when they sent flowers with FTD. TrialPay’s direct relationship with FTD made the integration seamless, and the creative promotion tied the virtual world together with a real-world experience.
During the short Mother’s Day campaign, Green Patch earned tens of thousands of dollars in new revenue, and its average payout was 7 times higher than the industry average. Click here to learn more about TrialPay’s social apps and casual games monetization
solutions, where you can also download the entire Green Patch case study.
