From the monthly archives:

November 2009

TrialPay Supports Senate Hearing on Aggressive Online Sales Tactics

by TrialPay November 17, 2009 Digital Commerce

This afternoon the Senate Commerce Committee, chaired by Senator Jay Rockefeller (D-WV), will hold a hearing on “Aggressive Sales Tactics on the Internet and their Impact on American Consumers.”  The committee also released a report on these practices. The hearing’s focus is on deceptive post-transaction offers — cases in which, after completing an online transaction with one merchant, the consumer receives an offer from [...]

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Top Online Merchants Share Their Holiday Sales Tactics

by TrialPay November 12, 2009 Digital Commerce

A holiday retail report released by the National Retail Federation last month forecasted that overall holiday retail sales would decline this year, but that’s not the case for online merchants. According to Forrester Research, online retail sales in the U.S. are expected to increase 8% this season. Industry experts say this is due to an increased number of bargain [...]

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Four Tips for Effective Plain Text Marketing E-mails

by TrialPay November 3, 2009 Digital Commerce

As we recently discussed, the number of people who access online information on their mobile devices has skyrocketed—which means so has the number of people who won’t be able to read your HTML e-mails on their text-only devices. Plain text e-mails surely don’t have the glitz and glamour of HTML e-mails. But they have a very important advantage: they are readable [...]

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