Doing Right by the Consumer: Going Beyond Compliance

In October of this year, a TechCrunch article exposed questionable advertising practices in the social gaming industry. Since that time, several major changes have taken place: 1. Facebook has begun enforcing its strict ad guidelines for developers and monetization providers, even banning a few … Continue reading

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Black Friday and Cyber Monday Fuel Online Holiday Shopping

Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was up 11% over last year. And according to comScore, Cyber Monday 2009 spending was up … Continue reading

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TrialPay Supports Senate Hearing on Aggressive Online Sales Tactics

This afternoon the Senate Commerce Committee, chaired by Senator Jay Rockefeller (D-WV), will hold a hearing on “Aggressive Sales Tactics on the Internet and their Impact on American Consumers.”  The committee also released a report on these practices. The hearing’s focus is on deceptive post-transaction offers … Continue reading

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Direct ad relationships provide higher payouts, special holiday promotions

When it comes to selecting an offer-based monetization platform, it’s imperative to select a company with direct advertiser relationships. Not only will this ensure the highest payouts, but it will also allow for creative holiday promotions that can incrementally increase sales. TrialPay … Continue reading

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