From the monthly archives:

February 2010

The critics of the virtual goods industry often neglect to take into account how virtual goods are monetized. They’re right to assume that most social gamers are not willing to use cash to purchase virtual currency. Only a very, very small group of dedicated social gamers buy currency or goods directly. The larger majority fuel [...]

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Overview of TrialPay’s Top Touchpoints

by Chris Heggem on February 25, 2010

TrialPay’s Get It Free program helps thousands of merchants make millions of dollars every year by placing “touchpoints” on their Web site. To see these touchpoints in action, be sure to check out this interactive demo.

Our most successful merchants use many of the touchpoints found within the Get It Free toolbox:
Top Touchpoints
Direct Payment: This is our [...]

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TrialPay’s New Features – February 2010

by Chris Heggem on February 2, 2010

Every month we release new products and features to improve the experience for our partners and shoppers. The latest Valentine’s Day promotions are a huge part of what we released in February, but we didn’t stop there.
Order Confirmation Promotion
During the Valentine’s push, we’re giving complimentary flower coupons to customers who complete a non-Valentine’s offer.

Customer Support: [...]

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