From the monthly archives:

March 2010

The Evolution of In-Game Monetization Methods

by Terry Angelos March 14, 2010 Games

As social games evolve, monetization methods should evolve alongside them. A lot has changed since the early days of social gaming – we’ve seen poking fights, zombie wars, and text-based RPGs, with the spotlight now turning towards flash-based games. In fact, of the top 25 Facebook games in February, more than half of them were [...]

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Featured on TechCrunch: The Rise of Transactional Advertising

by admin March 8, 2010 Advertising

During the last 3 years, Alex Rampell (CEO of TrialPay), has pioneered the concept of transactional advertising by partnering bluechip advertisers with thousands of online merchants. In 2008, Alex foresaw this evolution in e-commerce when he wrote about The End of Brand Advertising. These ideas are now embraced in both theory and application. This exciting [...]

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