As social games evolve, monetization methods should evolve alongside them. A lot has changed since the early days of social gaming – we’ve seen poking fights, zombie wars, and text-based RPGs, with the spotlight now turning towards flash-based games. In fact, of the top 25 Facebook games in February, more than half of them were flash-based.
As social games continue to get more immersive, reducing friction to payment becomes even more important. We can bet your users don’t want to leave their experience with your game just to load up a separate payments page and transact. So how can monetization providers step up and adapt to these changes?
We at TrialPay have been live with an in-game overlay version of our offer wall for over half a year now – allowing your users to load up the payment experience right on top of your flash-based game, without leaving their spot and reloading it later. So far we’ve seen stellar results: healthy double-digit conversion rates and hundreds of thousands of transactions. Some of the heaviest hitters in social gaming, including Electronic Arts/Playfish, are live with this touch point in their biggest games – check us out in Pet Society and Restaurant City!
Other companies have also noted the increased importance of flash to the social gaming industry, including Social Gold who focus on direct payments for flash games. In the ad-supported payments industry, one of our competitors SuperRewards has followed our lead and released their own overlay solution this week. We’re excited that the industry is moving in this direction – we’re convinced that touchpoints like this improve the user experience by not interrupting the game flow and allowing a consumer to quickly return to tending to her pet, building her farm or managing her mob! That reminds me, my pet needs some grooming…
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i should get the credits and coins for free. i should be able to use them whenever i need them because i earned them.
good
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