2010 Mother’s Day Report: Game Developers Hit the Jackpot

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Social game developers had reason to celebrate during the week of Mother’s Day. A single promotion, asking gamers to buy their mothers a bouquet of flowers in exchange for virtual currency, generated about $1 million per day – a 5X increase in offer-generated revenue.

In the U.S., Mother’s Day is a multibillion-dollar holiday boasting $1.9 billion in flower sales. TrialPay partnered with premiere flower providers to tap into that market and give the social gaming industry a slice of the pie.

Get the free research report to see the results of the Mother’s Day campaign and to learn the following stats:

  • % Sales by day leading up to Mother’s Day
  • Screenshots of the top Mother’s Day promotions
  • Avg. lift in developer’s payouts during Mother’s Day Key consumer buying statistics



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