From the monthly archives:

August 2010

TrialPay Releases 2011 Report on Software Customer Acquisition Methods

by Chris Heggem August 30, 2010 Digital Commerce

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across consumer and small business sectors.  The survey queried software companies on their most effective customer [...]

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Moving Up the Funnel With Transactional Marketing

by Daniel Greenberg August 27, 2010 Advertising

Brand marketers know that there are a variety of stages when you can influence consumers’ purchases: Awareness > Consideration > Preference > Purchase Before the Web, TV dominated ad budgets as brands attempted to dominate the “Awareness” stage.  Google shifted these budgets to the “Consideration” stage where ROI could be more easily measured. Google, and [...]

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Going Beyond the Offer Wall – Monetization 2.0 (Casual Connect Seattle)

by Chris Heggem August 26, 2010 Games

Miss out on Casual Connect Seattle? You’re in luck! We have the video for Alex Rampell’s panel ”Going Beyond the Offer Wall – Monetization 2.0″ and it’s well worth watching. If you don’t have time to watch the whole thing, we recommend skipping to 9:23 where the panel discusses social games as a customer acquisition channel. Expert [...]

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Usability Testing on a Shoestring Budget

by Wendy Spies August 25, 2010 Digital Commerce

To increase conversion rates, many turn to user testing, A/B testing or hiring an expert to do a review of your site. Here are a few tips for user testing your site on a shoestring budget. Paper Prototyping You should always start with paper prototyping; it’s one of the most inexpensive ways to really get [...]

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7 Conversion Tactics Software Developers Can Borrow From Top Online Retailers

by Daniel Greenberg August 20, 2010 Digital Commerce

If you’re like most software companies, you’re probably averaging a 1-3% conversion rate of sales to total visitors. For every 100 people who walk into your store, most look around then leave. Some make take your app for a test drive but only a fraction end up buying. Are your competitors doing any better? What [...]

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TrialPay Adds Video to Social Games Offer Inventory

by Chris Heggem August 18, 2010 Games

We’re proud to announce that we’ve added video to our social games inventory. Gamers can earn virtual currency for their favorite social games by watching branded videos (previews, commercials, etc.). The benefit of video offers is that they don’t require a credit card or even a registration form. This gives your gamers more opportunity to [...]

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TrialPay Engineering Challenge: The Snake Cube Puzzle

by Yoav Yaari August 13, 2010 Engineering

At TrialPay, our engineers love puzzles. When we aren’t busy solving interesting problems building a robust, feature-rich platform, we like to stay sharp by challenging one another with unique puzzles that allow us to think about our technical challenges in different ways. If you’re up for the challenge below, you can submit your solution to [...]

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In the Spotlight: Lavasoft Makes Millions by Turning Free Users Into Paying Customers

by Chris Heggem August 12, 2010 Free Content

Lavasoft launched the first commercially available anti-spyware product in 1999, establishing what is now a multi-billion dollar industry. Lavasoft’s Ad-Aware is an instantly recognizable anti-spyware title that has been downloaded more than 400 million times worldwide. Regardless of the software’s immense popularity, there will always be loyal users who opt for the free version over [...]

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Shopping Cart Do’s: 6 Ways to Increase Checkout Conversion

by Wendy Spies August 11, 2010 Digital Commerce

Last time I wrote, we looked at some reasons why customers are abandoning shopping carts. This time around, let’s look at solutions to increase conversions and revenue! 1. Give Users a Sense of Place Problem: The checkout is perceived to be too long. Customers get discouraged and abandon ship. Solution? Implement a one-page checkout or [...]

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Shopping Cart Don’ts: 6 Reasons Why Your Checkout Flow Is Losing You Money

by Wendy Spies August 10, 2010 Digital Commerce

Shopping cart abandonment is one of the biggest issues an online seller faces. While software developers are lucky enough to bypass the number one reason for shopping cart abandonment (shipping costs), there are many other issues that cause consumers to abandon their carts.  Here are the reasons why customers abandon your cart. 1. Long, Multi-Page [...]

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