Software Customer Acquisition Report

TrialPay Releases 2011 Report on Software Customer Acquisition Methods

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across … Continue reading

Share
Customer Funnel

Moving Up the Funnel With Transactional Marketing

Brand marketers know that there are a variety of stages when you can influence consumers’ purchases: Awareness > Consideration > Preference > Purchase Before the Web, TV dominated ad budgets as brands attempted to dominate the “Awareness” stage.  Google shifted … Continue reading

Share

Going Beyond the Offer Wall – Monetization 2.0 (Casual Connect Seattle)

Miss out on Casual Connect Seattle? You’re in luck! We have the video for Alex Rampell’s panel ”Going Beyond the Offer Wall – Monetization 2.0″ and it’s well worth watching. If you don’t have time to watch the whole thing, we recommend … Continue reading

Share
Zombie Pets

TrialPay Adds Video to Social Games Offer Inventory

We’re proud to announce that we’ve added video to our social games inventory. Gamers can earn virtual currency for their favorite social games by watching branded videos (previews, commercials, etc.). The benefit of video offers is that they don’t require … Continue reading

Share

In the Spotlight: Lavasoft Makes Millions by Turning Free Users Into Paying Customers

Lavasoft launched the first commercially available anti-spyware product in 1999, establishing what is now a multi-billion dollar industry. Lavasoft’s Ad-Aware is an instantly recognizable anti-spyware title that has been downloaded more than 400 million times worldwide. Regardless of the software’s … Continue reading

Share
software discount

Shopping Cart Don’ts: 6 Reasons Why Your Checkout Flow Is Losing You Money

Shopping cart abandonment is one of the biggest issues an online seller faces. While software developers are lucky enough to bypass the number one reason for shopping cart abandonment (shipping costs), there are many other issues that cause consumers to … Continue reading

Share