From the monthly archives:

September 2010

AdWeek Series: Should You Be Advertising Inside Social Games?

by admin September 30, 2010 Advertising

According to a recent report by Nielsen, social networking is the most popular activity on the Web, followed by online games, which are even more popular than personal e-mail. What this means for advertisers is that online games on social networks (social games) provide a unique way to reach out to a huge, targeted audience, [...]

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How to Monetize Free Users During the Download Process

by admin September 29, 2010 Uncategorized

If you’re like most software publishers, the majority of your traffic heads directly to the page on your site where they can download the free or trial version of your product. This means the “during download” page (the page that pops up as users wait for their download) sees some of the highest volume of [...]

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Software Marketing Tip: Target Users Looking to “Steal” Your Software

by admin September 24, 2010 Digital Commerce

Attracting new customers is the most challenging part of any software business. Many smaller software companies spend upwards for 50% of their revenues on acquiring new customers. But sometimes the most effective customer acquisition strategies cost next to nothing. One way to get your software found by new customers: target users who are looking to [...]

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Software Marketing Tip: Use keywords to attract people searching for your free software

by admin September 16, 2010 Digital Commerce

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of your marketing practices can reap large rewards. Here’s one way to drive more traffic: using [...]

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How to Name Your Products, Site or Company

by admin September 16, 2010 Branding

Naming is hard. Often, businesses spend countless hours naming their company, products and sites only to see very little return on their hard work. That doesn’t mean naming is unimportant. Naming will never “make” your product, company or site, but it can “break” it (and hurt your search engine results). Naming is a process that [...]

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Brands Within Games, Brands as Games

by admin September 15, 2010 Branding

People are buzzin’ about the best ways to integrate brands into social and casual games, but why stop there? Why not turn the brand into a game itself? First, let’s take a step back and understand how brands can take advantage of the gaming landscape. What makes a great game? Most successful games embrace two [...]

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Monetizing Your Apps: How do you value your apps and (what) should you charge for it?

by admin September 10, 2010 Events

Do you make web apps, social apps or mobile apps? AppNation is bringing together a group of experts who can help you monetize them. Here are some popular business models used by app developers: Free apps – monetized by advertisements (think “Lite” versions of apps) Free apps – monetized by microtransactions (think FarmVille) Paid apps [...]

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6 Ways To Prepare Your Social Games for the Holidays

by admin September 9, 2010 Games

It’s already that time of year. It’s September *takes deep breath* – which means Halloween is around the corner – which means Thanksgiving is around the corner – which means Hanukkah is around the corner – which means Festivus (personal favorite) is around the corner – which means Christmas is around the corner – which [...]

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7 Ways to Add Value to Transactions Without Discounting Your Product

by admin September 8, 2010 Advertising

Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price?  After all, your product is a representation of hard work, and is competitively priced.  There are many other ways to add value to a transaction without [...]

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Preempting Search – As Featured on TechCrunch

by Alex Rampell September 3, 2010 Advertising

Editor’s Note: This article was originally published on TechCrunch and can be found here. Google: 65.8% Yahoo: 17.1% Microsoft: 11% Ask: 3.8% AOL: 2.3% (Search Engine Market Share, source: Comscore, August 2010) Outside of a tectonic shift in search results/quality – think how offering 100x more email storage encouraged people to switch webmail companies back in [...]

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