People are buzzin’ about the best ways to integrate brands into social and casual games, but why stop there? Why not turn the brand into a game itself?
First, let’s take a step back and understand how brands can take advantage of the gaming landscape. What makes a great game? Most successful games embrace two main things: great gameplay and an element of familiarity.
What do I mean by great gameplay? Well, it has to be fun, challenging, entertaining and have a wide appeal. Pretty much the opposite of this game.
What do I mean by element of familiarity? Every game has a relatable concept: farming, aquariums, restaurants, and, yes, even zombies and vampires. Gamers have been exposed to these concepts through media (television or movies), personal experience (have a pet fish, eaten at a restaurant) or perception (we all think we know how farms really work). In the same way, gamers can also relate to brands.
As I said earlier, game developers have taken this idea of familiarity further by adding branded items to their games in order to boost sales. Legacy Games, a partner of ours, didn’t add brands to their game – they turned a brand into a game!
Legacy Games just released a game based on the wildly popular television show, House, M.D. This game gives users not only the ability to play “doctor”, but to play as Dr. House – a character idolized by millions across the globe.
The combination of great gameplay and the element of familiarity (House, M.D.) is a surefire way to boost game sales. After all, why play doctor when you can play as Dr. House? Expect to see more developers follow in Legacy Games’ footsteps by building games out of familiar brands.
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