Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers. This means that even small changes in the effectiveness of your marketing practices can reap large rewards.
Here’s one way to drive more traffic: using specific keywords to attract people searching for the free version of your software. This keyword-based SEO approach can work to rank your product pages as the top result in search engines when people are looking to get your software for free.
This strategy involves creating search engine optimized Web pages to attract consumers looking for free versions of your software. Here’s how it works:
- Set up one page per product that is optimized for the keywords that consumers use to find “cracked” versions of software like: keygen, serial, crack, patch, free, and unlock.
- List the name of the product and the version number on the page, in the title of the page, and at the top of the HTML of the page to increase relevance and ranking.
- Include content that allows visitors to these pages to see that they can in fact get your software “for free” by using an ad-funded payment method.
- For added incentive, use messaging that explains the dangers of downloading illegal software that could contain malicious code.
For more software marketing tips, download our free “Customer Acquisition Report.”