TrialPay recently received Commission Junction’s Innovator of the Year Award. The award, which recognizes an advertiser or publisher who demonstrates the most successful use of emerging technologies, was presented to TrialPay for revolutionizing the social gaming space with the concept of transactional advertising. CJ is a leading provider of performance-based marketing solutions and each year they present awards to industry leaders at its event, Commission Junction University.
CJ’s recognition not only highlights TrialPay’s contributions in the social space, but also emphasizes our significant progress and innovation in alternative payments. Our patented DealSpot technology has drastically altered and improved the way advertisers and game publishers connect with hundreds of millions of consumers by providing a way to engage users on a deeper level.
TrialPay’s transactional advertising platform is also groundbreaking in the way it has utilized the time and money spent inside social games to engage consumers in a way that wasn’t possible through traditional media channels. The success of DealSpot also points to the enormous value of transactional data in e-commerce: leveraging crucial demographic information, user preferences and spending patterns drives more transactions by making ads more relevant and engaging to the user.
DealSpot’s targeted promotions drive advertisers quality traffic because it reaches an audience of already-engaged users that are willingly interacting with brands to earn (and eventually spend) virtual currency.
The Innovator of the Year Award firmly establishes TrialPay’s presence as a transformative force in the industry.
The TrialPay team is very excited and honored to receive this award.