From the monthly archives:

January 2012

TrialPay Secures $40 Million in Funding

by Terry Kim January 31, 2012 Uncategorized

We’ve all been pretty excited here at TrialPay and now we get to tell you why: today we announced a $40 million round of funding from Greylock Partners, Visa Inc., DAG Ventures, DFJ Growth, QuestMark and T. Rowe Price in addition to other well-known investors. This latest round comes in connection with TrialPay’s explosive growth [...]

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Valentine’s Day Strategies Beyond DealSpot

by Terry Kim January 19, 2012 Uncategorized

Integrating a Valentine’s Day promotion through DealSpot is not the only way you can reach your players during this valuable holiday. We’ve come up with a few more ways you can ensure all of your players take advantage of a Valentine’s Day flower promotion, even when they aren’t actively playing your game. 1. In-Game Welcome [...]

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Launch a Valentine’s Campaign With Our New Touchpoint

by Terry Kim January 12, 2012 Uncategorized

We’ve already discussed the value of seasonal flower promotions during Valentine’s Day, but now we’d like to introduce a new touchpoint that we’re rolling out just in time for Valentine’s Day! So what is it? It’s called the Bottoms Up Bar, and it’s a touchpoint that looks just like this: The Bottoms Up Bar is [...]

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