From the monthly archives:

February 2012

TrialPay Speaking on Social Game Monetization at Inside Social Apps

by Terry Kim February 7, 2012 Uncategorized

TrialPay co-founder and CPO Terry Angelos will be participating on a panel titled, “Monetizing Social Games on Facebook: Credits, Today and Tomorrow” at Inside Social Apps on February 8. The panel will address current monetization trends in the developer ecosystem, what the roadmap looks like for 2012 and how Facebook Credits will continue to evolve [...]

  • Share/Bookmark
1 comment Read the full article →

The Evolution of Brand Advertising in Social Games

by Terry Kim February 6, 2012 Uncategorized

Coca-Cola, Wendy’s, State Farm Insurance, even Lady Gaga—those are just a few examples of brands that have started to advertise inside social games on Facebook. Brands are spending a greater proportion of their ad budgets on online advertising, and Facebook is quickly becoming one of the most sought-after channels. Brands are especially eager to make [...]

  • Share/Bookmark
1 comment Read the full article →