The Evolution of Brand Advertising in Social Games

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Coca-Cola, Wendy’s, State Farm Insurance, even Lady Gaga—those are just a few examples of brands that have started to advertise inside social games on Facebook. Brands are spending a greater proportion of their ad budgets on online advertising, and Facebook is quickly becoming one of the most sought-after channels. Brands are especially eager to make headway into the social gaming arena because they’re realizing the high potential of advertising in a space with a captive audience of more than 300 million users.

For those of you who are attending Casual Connect Europe, TrialPay SVP of Sales and Partnerships Jim Gerber will be speaking on this topic at the event on February 8 in a session titled, “The Evolution of Brand Advertising: How Brands Are Changing Game Monetization.” Jim’s presentation will outline new types of advertising strategies that are connecting big brands with social games, such as video engagements, in-game promotions, branded virtual goods and more. Jim will also share his predictions for how virtual currency and goods monetization are going to evolve as big brands continue to enter the space.

Casual Connect Europe will be held on February 7-9 in Hamburg. Casual Connect is the premier event for the casual games industry, bringing together knowledgeable experts for the best networking and learning experience in the casual gaming field. The TrialPay team will be at the event, so let us know if you’re attending and want to meet us there!

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