TrialPay Senior Director of Partnerships Peter Wexler and Managing Director of Europe Robert Schneider are giving a presentation titled, “Interaction and Engagement: The Evolution of Advertising in Social Games” at a4uexpo Europe in Barcelona on July 19.
More and more advertisers are looking to social games for the unique advertising advantage it offers: brand advertising within social games enables advertisers to achieve deeper engagement with millions of social gamers, foster brand awareness and target customers with heightened purchase intent. However, brand advertising is difficult to measure, and advertisers are faced with the dilemma of translating views, likes and impressions to sales. Instead of showing a purchase offer like traditional campaigns, advertisers are starting to launch innovative campaigns on Facebook that enable gamers to interact with the advertiser’s brand and make a purchase.
Peter and Robert will share case studies from a new kind of social media campaign that blends brand engagement with performance-based advertising. They will also highlight the methods marketers and brands utilize to reach social gamers on Facebook, how to execute measurable brand engagement campaigns in social games and the ways in which advertising tactics are transforming marketing in social media.
Each year, a4uexpo attracts senior industry players from around the world and focuses on the latest thinking and strategies to boost performance in affiliate marketing, social media, mobile, SEO and more.
TrialPay is also exhibiting at the conference so please drop by and say hi!