What’s driving revenue on iOS – some best practices for reward advertising
We’ve received a lot of questions from customers about what ad formats are driving mobile revenue and in particular what type of reward advertising is suitable for iOS, given Apple’s strictly enforced advertising policies. Below are some recent examples of successful mobile campaigns running on iOS.
Online to Offline Offers
Over 75% of consumer spending occurs off-line – usually while holding a mobile device. There’s a large opportunity in connecting brick-and-mortar advertisers like The Body Shop to consumers playing your games. For example, a customer can earn virtual currency when shopping at any Body Shop store in the US.Low Hurdle Video Offers
Gamers love the immediacy of earning currency after watching short and interesting video spots from branded advertisers such as Samsung, McDonalds, Lays, and Logitec. Mobile-Optimized Shopping
Our long-standing relationship with major online commerce sites has provided us the opportunity to create unique, mobile optimized offers that boost conversion rates on average by 2.5x. Here are examples from Disney and GoDaddy. Brand Engagements with Optional Download
Our brand engagements allow your users to engage with advertisers to learn more about different applications. They are then presented with the option to download that app. This optional download provides publishers a safe way to tap into app-install budgets. Lead Campaigns That Don’t Require a Credit Card
For many gamers, having the opportunity to try a service without making a purchase is an ideal way to advance in the game. TrialPay has a deep bench of high quality advertisers that are matched to mobile users in your game. Here’s an example from 24 Hour Fitness. We are constantly innovating and improving upon our platform to ensure that we can deliver new and interesting offers of the highest quality to your users. Contact the mobile team at firstname.lastname@example.org and learn how to get started today.