We’re excited about Casual Connect in San Francisco next week (July 30-August 1, at the Hilton in Union Square)! If you’re attending, and want to meet with us, come by our booth on the Ballroom Level – next to the Imperial Lecture Hall.
While you’re there, you definitely don’t want to miss Terry Angelos, our President and Co-Founder, speaking on the discrepancy between online browsing and offline behavior, and the $1 Trillion mobile opportunity in bridging that gap:
Over 90% of consumer spending occurs offline and Forrester estimates over half of the $3.5T in retail spend will be influenced by online research and advertising by 2016. See how mobile app and gaming companies are rewarding customers for making everyday purchases in local brick and mortar stores, a concept first coined in this 2010 Techcrunch article. Terry will discuss trends, techniques, what works, what’s coming and what innovative marketing teams should be thinking about to earn a share of the trillion dollar retail economy and create a better user experience for their customers.
Lecture will be given Thursday, August 1 at 1 pm in the Continental Ballroom. Go here for more details on the lecture series.
Look forward to seeing you there!