What’s Happening: Global Mobile Advertising Sees 82.8% Growth

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This week, the U.S. IAB Mobile Marketing Center of Excellence reported that global mobile advertising grew an astounding 82.8 percent from 2011 to 2012, representing an increase of $3.6 billion. While the Asia-Pacific Region still dominates in the share of mobile advertising, North America comes in close second, growing by a remarkable 111 percent. Europe’s growth rate came in at 91 percent. Overall, the research indicated just how truly global mobile advertising is, recording at least 60 percent growth in every region.

The stats were reported by the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and HIS. Complete figures can be found here.

Here’s what else we’ve been reading at TrialPay this week

Developers are dissatisfied with app marketing and advertising
Think differently about banner ads in your App: No one clicks ’em
Grantoo’s branded game tournaments provide 6-times better mobile ad engagement


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