What’s Happening: The Success of Free-to-Play Games

Considering that 82 of the 100 top-grossing games on the iPhone are Free-to-Play (FTP) games, Gigaom decided to investigate how these free games are monetizing their customers so effectively in this article.

The answer turns out to be simple: the sale of virtual goods through in-app purchases is driving these games to the top of the revenue stream. Considering that the market for virtual goods was valued at $15 billion in 2012 and is poised to keep growing at a rate of 12.5 percent between 2012 and 2016, it looks as though FTP games’ dominance is assured.

Paid Apps vs. FTP

Not only does the sale of virtual goods benefit the game developer by increasing profits, but customers also reap the rewards; a market research study revealed that 75 percent of the players that spent $50 or more in a game were satisfied with their experience.

You can read the full article here.

Here’s what else we’ve been reading at TrialPay this week:
With Playnomics, Data Science Predicts which Players will Quit a Game in the Next Month: Additional tools that can help your FTP game succeed by cutting down the number of players that quit.
Android App Revenues to Double this Year to $6.8B for Smartphones Alone: Although we focused primarily on iOS today, this article reminds us that Android is definitely not to be ignored.
Facebook’s Global Mobile Ad Market Share to Triple This Year: A closer look at Facebook’s performance in the global ad market.

Spotlight On: TechCrunch
We’ve featured articles from TechCrunch before, and for good reason. TechCrunch focuses on breaking tech news, but the site also profiles everyone from small start-ups to established powerhouse firms and reviews apps and tech products. We make it one of our daily must-reads at TrialPay, and we definitely think you should, too.

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