As entertainment goes mobile, advertising needs to adapt with it. Throwing up banner ad, or interrupting game play are two sure-fire ways to irritate audiences. If developers want to engage their users while monetizing effectively, reward videos are essential to the plan.
Today, on Pocketgamer.biz, TrialPay’s president and co-founder, Terry Angelos, addressed the stunning growth of mobile video, and its uses in reward based adverting. By reaching customers where they are (on their phones), and giving them the option to watch a video in exchange for virtual currency, longer game time, or any other number of rewards, advertisers and developers alike stand to deepen engagement across wide and varied audiences.
For example, in a recent campaign, TrialPay delivered 1 million opt-in views to advertisers (yielding $100,000 to developers). More importantly, 15 percent of these videos resulted in non-incentive actions such as liking the campaign on Facebook.
As more content goes mobile, and mobile advertising budgets increase, audiences demand content to go, and want to be entertained by a holistic experience,” says Angelos, “Interrupting – or distracting from – gameplay with static ads will only serve to drive customers away. Video is key in delivering advertising messages while simultaneously keeping users engaged with a game.”
Check out the rest of the article on Pocketgamer.biz.