What’s Happening: In Digital Ads We Trust

The good news this week is that consumers’ trust in all digital advertising formats is increasing around the world, according to a new Nielsen report.

While ads on television, in newspapers and in magazines continue to be among the most trusted forms of paid advertising, trust in online advertising formats is also on the rise. Almost half of all respondents said they believe ads in search engine results, online video ads and ads on social networks, and 42 percent of consumers now trust online banner ads as compared to 26 percent of consumers in 2007.

Additionally, more than half of consumers said they trust consumer-consented email messages, and 45 percent believed display ads on mobile phones were credible.

2013.09.27

You can check out the rest of the report here.

Here’s what else we’ve been reading at TrialPay this week:
StumbleUpon’s Mobile Ad Breakthrough: As most companies try to find the most effective mobile marketing strategy, StumbleUpon may already have it figured out.
Facebook’s Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined: Facebook’s Carolyn Everson discusses how the social media site plans to bridge the gap between the internet and television.
How Kixeye is Adapting its Social Games to Mobile: A brief overview of how one of the largest social game developers is testing the mobile gaming waters.

Spotlight On: GamesBrief
One of our favorite websites, GamesBrief covers the business of games and touches on everything from free-to-play games, game design, ethics and the industry overall. The site includes guest posts and panel-type content, and offers not just gaming industry news, but also thoughtful insights.

Categorized: News