Considering that everyone and their grandmother has a smartphone loaded with games nowadays, we shouldn’t have been as surprised as we were at the numbers reported in MediaBrix’s Social and Gaming Report. But somehow, the findings still managed to shock us.
Mobile gaming is one of the fastest growing segments in history at a growth rate of 23 percent; by 2016, a full 80 percent of smartphone owners will be playing mobile games.
Contrary to commonly perpetuated stereotypes, mobile gamers are more likely to be female than male. They’re also more likely to be wealthy, with over 50 percent of adults with a household income of $250K playing games on their mobile devices.
What emerges from MediaBrix’s findings is a portrait of the average U.S. mobile gamer: a white or Asian female between the age of 18 and 49, with a Bachelor’s degree and an income of $66,000 a year.
The report also highlights the importance of mobile gaming for advertisers: Ads on social games have the highest engagement rates of all other digital ad formats combined at 26.9 percent and a completion rate of an astonishing 94 percent.
You can check out the rest of the report here.
Here’s what else we’ve been reading at TrialPay this week:
• How the Mobile Majority has Shaped the Future of Our Nation’s Top Companies: Thundertech released a white paper analyzing how some of America’s top companies have adapted the mobile landscape.
• Cracking the Mobile Advertising Code: Advice on how to ramp up the success rate of mobile ads.
• What is the Future of Mobile?: Tomi Ahonen describes what he thinks the future mobile landscape will look like in this interview.
Spotlight On: PocketGamer
PocketGamer is one of our favorite sites. It’s focused on the mobile industry and highlights not just industry news, but also the industry players and trends. The site offers a good mix of analytics, interviews and profiles, and should definitely be a daily stop.