What’s Happening: In Digital Ads We Trust

| by

The good news this week is that consumers’ trust in all digital advertising formats is increasing around the world, according to a new Nielsen report.

While ads on television, in newspapers and in magazines continue to be among the most trusted forms of paid advertising, trust in online advertising formats is also on the rise. Almost half of all respondents said they believe ads in search engine results, online video ads and ads on social networks, and 42 percent of consumers now trust online banner ads as compared to 26 percent of consumers in 2007.

Additionally, more than half of consumers said they trust consumer-consented email messages, and 45 percent believed display ads on mobile phones were credible.

2013.09.27

You can check out the rest of the report here.

Here’s what else we’ve been reading at TrialPay this week:
StumbleUpon’s Mobile Ad Breakthrough: As most companies try to find the most effective mobile marketing strategy, StumbleUpon may already have it figured out.
Facebook’s Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined: Facebook’s Carolyn Everson discusses how the social media site plans to bridge the gap between the internet and television.
How Kixeye is Adapting its Social Games to Mobile: A brief overview of how one of the largest social game developers is testing the mobile gaming waters.

Spotlight On: GamesBrief
One of our favorite websites, GamesBrief covers the business of games and touches on everything from free-to-play games, game design, ethics and the industry overall. The site includes guest posts and panel-type content, and offers not just gaming industry news, but also thoughtful insights.

Share
Categorized: News

21 comments on “What’s Happening: In Digital Ads We Trust

  1. You are truly saying that consumers trust in all digital advertising. Advertising Companies in Malaysia – Advertising Companies in Malaysia provides copywriting, branding, designing and printing services. For more update visit at Youmostudio.

  2. Hey! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of hard work due
    to no data backup. Do you have any solutions to prevent hackers?

  3. Excellent beat ! I would like to apprentice while you amend your
    website, how could i subscribe for a blog web site?

    The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided
    bright clear concept

  4. Hello! This is my first comment here so I just wanted to give a quick shout out and tell you I truly enjoy reading your posts.
    Can you suggest any other blogs/websites/forums that deal with the
    same subjects? Thanks!

  5. Hello would you mind stating which blog platform you’re working
    with? I’m looking to start my own blog soon but I’m having a hard
    time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and
    I’m looking for something unique. P.S My apologies for being off-topic but I had to ask!

  6. My programmer is trying to persuade me to move to
    .net from PHP. I have always disliked the idea because of the
    expenses. But he’s tryiong none the less. I’ve been using WordPress on a variety of websites for about a year and am concerned about switching to another platform.
    I have heard fantastic things about blogengine.net.

    Is there a way I can import all my wordpress content into it?
    Any kind of help would be greatly appreciated!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>