Kabam talks free-to-play with the Guardian

We wanted to send kudos to one of TrialPay’s longest standing partners, Kabam!


Yesterday, an article with Kevin Chou, co-founder and CEO of Kabam, ran in the Guardian.

It’s a fascinating exploration of Kabam’s development into a leading games company. Highlighted in the article, Chou discusses navigating the free-to-play market and the difficulty relying on in-app purchases as a monetization model.

“Chou notes that the mobile/social games industry is still figuring out what works, what doesn’t work, and what annoys players when it comes to free-to-play games – and specifically the challenge of creating something that up to 98% of players won’t pay for, and in games where they compete against one another, getting the balance right between progression through paying versus playing.”

It is in this free-to-play world that TrialPay offers significant value to our partners by monetizing that 98% of non-paying players.  By interacting with our offers offers first, users are warmed to the idea of paying directly for virtual currency or items.   In fact, our data indicates that 5% of IAP buyers actually start by completing an offer first.  Furthermore, by offering gamers a different way to earn currency by engaging with their favorite brands, developers typically see a revenue lift of 4-10%.

TrialPay is proud to partner with game developers like Kabam, helping them engage their customers further by offering unique monetization solutions, both on web and mobile.  If you’re interested in hearing more about our solutions, contact us today.

Chou also commented on a number of other industry trends.  To read the full article from the Guardian here.