As all canvas developers for Facebook are using a new payment system to support local currency, Facebook’s Yongyan Liú gave them advice on monetizing their apps.
The post, Platform Updates: Monetization Tips & PMD Innovation Competition, highlights three effective ways to monetize:
1. Encourage first time purchases. The payer promotions API is designed to help you convert people that haven’t previously purchased virtual goods on Facebook. Facebook sponsors this feature, which lets you offer these people a discount on your game’s virtual currency.
2. Monetize through offers. You can enable users to earn virtual currency by directly integrating with TrialPay for offers. A direct integration with TrialPay will allow for quicker load times, more specific reporting, and easier troubleshooting than before. For more information about offering reward based advertising, please visit TrialPay’s Facebook Developer Center.
3. Streamline gift card redemption. You can now implement the Gift Card Dialog directly, to make it easy for people to buy your game’s in-app currency. Facebook Gift Cards are available in over 20 countries and in approximately 130,000 retail locations worldwide.
While all three are great methods, number 2, monetize through offers, is obviously our specialty. Earlier this year, we highlighted the benefits of a direct integration with TrialPay, which include new features on our offer wall, more video inventory and an overall enhanced performance. For more information on the value of offers to both you and your users, please read our piece on the value exchange economy.
We would love to chat more with you on how to monetize your users with our value-exhange platform. Please visit our developer center today!