What’s Happening: Changing Internet Ad Revenue

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Although we’ve written about increased spending in the mobile market before, we still like getting numeric confirmation of the trends. This week, the Interactive Advertising Bureau provided just that with its release of the Internet Advertising Revenue Report for the first half of 2013.

Mobile advertising increased 145 percent in the first half of this year to a full $3 billion. Additionally, web searches have continued to decline through the first half of 2013 as the share of mobile ads has shot up.

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This shift in resources is great for the mobile ecosystem given that the mobile market is projected to continue growing, particularly in developing countries where mobile platforms are already leapfrogging desktops and laptops as the primary way people get online.

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You read the full report here and the Washington Post’s breakdown here.

Here’s what else we’ve been reading at TrialPay this week:
A List of Mobile App Analytics Tools 2013: A list of helpful analytics tools for your app to help you measure everything from basic stats to more complicated numbers.
Game Acquisitions Accelerate in 2013 to $3.3B as Asia and Mobile Get Hotter : An analysis of the increase in game acquisitions and investments, which have been driven primarily by Asian game companies entering the sector.
Here Are The Most Effective Local-Mobile Targeting Strategies: Business Intelligence’s report proving that location-based marketing campaigns are indeed successful and offering the most important practices for capitalizing on location-based services.

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