What’s Happening: Mobile Commerce and the Holidays

If a mobile app can help drive French fry sales, there should be no limit to what mobile apps can do to boost revenue over the holiday season. With holiday sales from mobile commerce projected to reach $41.68 billion this year, retailers need to make sure that they are using the mobile platform to their advantage.

This year alone, retail purchases conducted on smartphones will net a total of $14.6 billion, and revenue attributable to mobile apps will increase 70 percent over 2012 to reach $26 billion.

Not only is it important to have a mobile site that is easy to navigate, but advertisers need to drive engagement with customer targeting. As we’ve previously highlighted, social networking is driving retail sales and brand engagement like never before. Also, given Facebook’s new mobile targeting capabilities, merchants and advertisers should be able to handily take advantage of the new mobile market.

You read more tips and information about the growing mobile market and how it will impact this year’s holiday sales here. Additionally, take a look at how these four companies were successfully able to leverage mobile advertising to increase their visibility and revenue.

Here’s what else we’ve been reading at TrialPay this week:
Companies of All Sizes are Using This Strategy to Win Customers and Pummel Competitors: Business Insider analyzes gamification, which promotes desired behaviors among customers, in the mobile age.
You Can Skip the US and Still Achieve Global Success: How Nordeus became a success story without focusing solely on the United States.
App Indexing, Predictive Services, And Unlocking Mobile Distribution: How to drive app discovery and downloads in a crowded marketplace.