The expansion of Chinese companies into international markets has been a significant point of discussion lately, and this week, PapayaMobile revealed some important insight into the Chinese mobile market.
Although the total amount spent by Chinese mobile advertisers grew 151 percent between March and September 2013, only eight percent of this total was spent in North America. The Asian market received most of China’s attention, but so did the Middle East, which is another key market for Chinese mobile advertisers.
For PocketGamer’s summary of the report, click here.
Here’s what else we’ve been reading at TrialPay this week:
• Mobile-Ad Revenue Explodes, Finally: eMarketer reports that mobile advertising is finally hitting its tipping point, doubling to $9.6 billion this year.
• The Shifting Ways In Which We’ll Interact With Mobile Apps: TechCrunch provides some insight to how developers can capitalize on consumers’ mobile usage habits.