What’s Happening: Mobile Usage Past the Tipping Point

We’ve passed the mobile usage tipping point, according to a Business Insider report; consumers are now spending as much time on mobile as they are on desktops and laptops, outpaced only by television consumption.


U.S. consumers now dedicate more than one-fifth of their media consumption time to mobile, and the video, social media and search sectors are poised to reap the benefits from this increase in usage.

Video stands to gain the most: not only are consumers watching more videos on their mobile devices overall, but they’re watching for longer periods of time. This gives advertisers more placement options within streaming videos.

Stand-alone search apps like Yelp also stand to benefit from increased mobile usage. Twenty-six percent of all local search traffic is now conducted from tablets and smartphones, and while Google is still the dominant search engine, Business Insider expects the local-mobile sector to be one of increased competition in the near future.

Take a look at the full report here.

Here’s what else we’ve been reading at TrialPay this week:
Mobile Games are the Future of an Interconnected World, but Only If You Innovate: Robert Tercek asserts that the smartphone will be the nexus around which we will live our lives in the near future and explores how games fit into that landscape.
5 Ways to Improve Your Mobile App: What to look for when A/B testing your mobile app.
Top Nine Tips on How to Pitch Your Mobile Game Like a Pro: Because public speaking and sales pitches aren’t inborn traits, here are some helpful tips from PocketGamer to help you hone and refine your skills.