Don’t miss TrialPay at Casual Connect Europe this week!


Last week, we wrapped up ICE Totally Gaming and Apps World. This week, you can catch us at it again at Casual Connect Europe starting Tuesday, February 11 until Thursday, February 13 in Amsterdam.  Casual Connect is the event to be at for game developers, publishers, distributors and retailers across the globe.

Don’t miss our very own Wachtang Budagaschwili, Director of Business Development, speaking this Thursday, February 13th at 1pm. Some of you may have caught our lecture last summer at Casual Connect in San Francisco. Due to the positive reception, we were asked to give you an update on the offline opportunity.

The session titled, “Online-to-Offline: the $1T Mobile Opportunity (Part II)” highlights a major monetization opportunity for mobile. Over 90% of consumer spending still takes place at brick and mortar stores. Additionally, Forrester estimates that by 2016 over half of the $3.5T in retail spend will be influenced by online research and advertising. Wachtang will discuss the power of linking the online world with the physical world. Make sure to follow the session to catch all of the trends and techniques you can use to tap into the trillion dollar retail economy.

While you’re at Casual Connect, don’t forget to set-up a meeting with us! Simply tweet us @TrialPay or contact us here.

See you there!