What’s Happening: The Lifespan of a Freemium Gamer

When creating a new mobile game, developers need to capture their audience’s attention – and quick. In its latest report, Swrve followed 10 million mobile users for 90 days to analyze their gaming habits.

Swrve found that 66 percent of users stop playing freemium games after just 24 hours, and 19 percent will play the game only once.

Even if a player does continue to play beyond the first day, by the end of the first week, only 16.4 percent of gamers remained, and the retention rate by the 30th day was 5.5 percent. This means that developers need to create games that not only capture users’ attention right away, but manage to hold on to it in the long run.


You can access the full report here.

Here’s what else we’ve been reading at TrialPay this week:
Why Facebook Wants To Separate Messaging From Its Mobile App: Forbes explains why Facebook is separating its messaging feature from the Facebook mobile app.
HasOffers just discovered the holy grail of iAds, thanks to a hidden gem in iOS 7.1: Apple is finally getting serious about tracking the efficacy of ads through the its own devices.
Online Ad Revenues Blow Past Broadcast TV, Thanks To Mobile And Video: For the first time, Internet ad revenues have passed those of broadcast TV thanks to all the time we’re spending online on our phones.