Last week, we focused on the meteoric rise of Buzzfeed, driven in part by the website’s ability to leverage its presence on Facebook.
This week, a study by Quantcast confirmed that the importance of Facebook’s mobile platform as a referral site is growing. Internet users are increasingly accessing content on their mobile devices rather than on their desktop.
Social media sites have surpassed search engines to become the most popular way to discover news and entertainment content. For the top 250 U.S. news and entertainment sites, Facebook is responsible for 24 percent of the mobile referral share, Twitter is responsible for 7 percent and Pinterest for 2 percent. On desktops, the number drops to 13 percent for Facebook.
Additionally, approximately 25 percent of mobile web page views originate from articles linked on social apps like Facebook or Twitter. The study also found that almost 50 percent of Facebook mobile users specifically check Facebook for news consumption.
As Facebook’s mobile user base continues to grow, the social site as a medium of news and knowledge exchange is likely to follow suit. You can check out a summary of the study at InsideFacebook.
Here’s what else we’ve been reading at TrialPay this week:
• Relive the Days When Apps Were Cards Punched Full of Holes: In the not-so-distant past, “app” referred to something else entirely.
• Twitter App Install Ads: The Industry Reacts: Agencies, networks and industry thought leaders react to Twitter’s foray into the app promotion market.
• iOS Leads Android in US, Canada Mobile Web Traffic Share: The Windows Phone has overtaken BlackBerry in popularity in the North American mobile market, though it still lags behind iOS and Android.