From the category archives:

Bundles

Increasing Sales With Product Bundles

by TrialPay July 21, 2009 Bundles

When you order a Happy Meal at McDonald’s, you’re getting a package of complementary foods at a discounted price. Not all customers would buy a cheeseburger and french fries individually at full price, so fast food restaurants bundle them into a meal to boost sales. Any retailer—especially online sellers—can use the same bundling tactics to [...]

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The Benefits of Bundles

by Alex Rampell November 24, 2008 Bundles

I recently received an e-mail promotion from H&R Block, which bundled TaxCut Premium Federal 2008 with Laplink PCsync, Laplink PCmover and Webroot Spy Sweeper—all for just $69.95. Plus they threw in a free laptop case. Had these products been purchased separately, they would have cost more than $200. TaxCut on its own costs just $34.95. [...]

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Purchase Incentives: Increase Sales and Boost Brand Loyalty

by Lisa Contoyannis October 23, 2008 Branding

When software companies launch new products, they often undergo the painful task of offering discounts in order to generate consumer interest—which risks the chance of instant brand degradation. But a few years ago, when I handled e-commerce sales for a small software company, I offered a purchase incentive that allowed several top software companies to [...]

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