From the category archives:

Digital Commerce

Tips for Retaining Customers With TrialPay

by Terry Kim September 27, 2011 Marketing

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay for premium features or product upgrades, even though they want the advanced functionality. With TrialPay, [...]

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The Value of Valentine’s Day

by admin January 26, 2011 Digital Commerce

Forget pink, purple and red. This Valentine’s Day, retailers across the country will be in the black. According to the National Retail Federation, Americans spent a whopping $14.1 billion on Valentine’s Day gifts last year. This year, an increasing number of those shoppers will turn to the Web to do it. Javelin Strategy & Research [...]

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CNET Exclusives

by admin December 27, 2010 Free Content

TrialPay has teamed up with CNET once again for an exclusive giveaway: For one day only, CNET is giving away unlimited copies of Lavasoft Ad-Aware Pro. Lavasoft’s award-winning Ad-Aware is one of the top anti-virus and spyware removal software titles with more than 400 million downloads on CNET. Ad-Aware Pro offers advanced malware protection with [...]

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Boost Sales This Season With Holiday Campaigns

by admin November 29, 2010 Software

This holiday season the National Retail Federation projects that Americans will spend a whopping $447.1 billion on holiday retail sales, and 44% of those shoppers will be buying gifts online. With TrialPay’s holiday-themed campaigns, any online seller can tap into this lucrative season and leverage the holidays to increase sales—no matter what industry you are [...]

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AdWeek Series: Should You Be Advertising Inside Social Games?

by admin September 30, 2010 Advertising

According to a recent report by Nielsen, social networking is the most popular activity on the Web, followed by online games, which are even more popular than personal e-mail. What this means for advertisers is that online games on social networks (social games) provide a unique way to reach out to a huge, targeted audience, [...]

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Software Marketing Tip: Target Users Looking to “Steal” Your Software

by admin September 24, 2010 Digital Commerce

Attracting new customers is the most challenging part of any software business. Many smaller software companies spend upwards for 50% of their revenues on acquiring new customers. But sometimes the most effective customer acquisition strategies cost next to nothing. One way to get your software found by new customers: target users who are looking to [...]

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Software Marketing Tip: Use keywords to attract people searching for your free software

by admin September 16, 2010 Digital Commerce

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of your marketing practices can reap large rewards. Here’s one way to drive more traffic: using [...]

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How to Name Your Products, Site or Company

by admin September 16, 2010 Branding

Naming is hard. Often, businesses spend countless hours naming their company, products and sites only to see very little return on their hard work. That doesn’t mean naming is unimportant. Naming will never “make” your product, company or site, but it can “break” it (and hurt your search engine results). Naming is a process that [...]

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Brands Within Games, Brands as Games

by admin September 15, 2010 Branding

People are buzzin’ about the best ways to integrate brands into social and casual games, but why stop there? Why not turn the brand into a game itself? First, let’s take a step back and understand how brands can take advantage of the gaming landscape. What makes a great game? Most successful games embrace two [...]

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7 Ways to Add Value to Transactions Without Discounting Your Product

by admin September 8, 2010 Advertising

Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price?  After all, your product is a representation of hard work, and is competitively priced.  There are many other ways to add value to a transaction without [...]

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