Digging Deeper with TrialPay: Where Advertising and Payments Meet (Interview from PaymentWeek)

Our co-founder and CEO, Alex Rampell, sat down with Andrew Barnes of PaymentWeek to discuss the evolution of TrialPay from a transactional advertising startup, to pioneering the way consumers pay, and connecting online to offline world. Full Article can be … Continue reading

Share

Tips for Retaining Customers With TrialPay

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay … Continue reading

Share

Software Marketing Tip: Target Users Looking to “Steal” Your Software

Attracting new customers is the most challenging part of any software business. Many smaller software companies spend upwards for 50% of their revenues on acquiring new customers. But sometimes the most effective customer acquisition strategies cost next to nothing. One … Continue reading

Share

Software Marketing Tip: Use keywords to attract people searching for your free software

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of … Continue reading

Share